I stumbled upon the Lime microsite for Trek’s newest bicycles, and have to say, I am in awe. The site is a perfect example of branding your site for fun. The bicycles, which are some nifty automatic gear shifting cruiser bikes (not the hard core bikes our buddy Lance rides), are targeted squarely at the average weekend bike riders.

The beauty of the site and the presentation is that they took on this project thinking: how can we make bikes less intimidating? Despite my not loving flash for entire sites, I have to say this is done excellently. I am a huge fan of flash being transparent to the edges of the page, and incorporating video into the marketing factor.

So what does this really show us? You can have fun and market stuff too. I think the site will go a long way to converting the non-typical bicylists into buyers. I mean who doesn’t like a sunday ride through the park on their bikes? Kinda reminds me of the scene in wedding crashers when they are riding a bike…