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In a flat world, does geography matter?

By January 7, 2007No Comments1 min read

So if you know me, you know I’m a huge proponent of getting things done where its most cost effective. I am a huge believer in the globalization and global sourcing movement. But there is always this question in the back of my head being on the east coast: does your company’s geography matter?

Lots of people seem to argue (quite successfully) that being in California goes a long way in terms of resources you have at your disposal, but my question is, does that matter as much anymore?

So I propose a question to you, the reader of this blog: Where would you setup a company today? Both with cost being an issue and a non-issue.