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Who knew health insurance was a consumer product?!

By February 1, 2007No Comments1 min read

So while surfing collegehumor today (so what if I’m not technically in college…) I saw this “super cool, edgy, extreme, 2.0” ad (at least thats how I assume the agency that made it pitched it). I thought to myself, wow, wonder what this could be for? Is it for some awesome new contest? hmmm sadly it was for health insurance. Apparently the fine folks at blue cross and blue shield think 18-24 year olds aren’t smart enough to understand or pay attention to normal health insurance stuff. So are they going to start advertising life insurance and investment funds this way too???